Santini SMS becomes official kit supplier for City Mountainbike.
We are delighted to announce this partnership. Santini SMS is more than a kit supplier; it is made with passion for true athletes, using the highest-performance materials. Their
quality is priceless when it comes to kit and design.
« Our support and presence at the UCI MTB Eliminator World Cup are strategic choices that
are important to us with regards to our long standing partnership with the UCI” says
Monica Santini, CEO Santini Cycling Wear
“We believe that this race circuit is a great opportunity to embolden Santini’s image, allowing
for heightened brand awareness and allow a new audience to experience quality of the
Santini product. »
Santini SMS provides the official City Mountainbike jersey and the UCI MTB Eliminator World Cup leaders jersey. All dates and venues are listed on the rear.
“Ever since the UCI started the MTB Eliminator World Cup in February 2017 we were immediately interested in getting involved in these races” explains Paola Santini, Santini Cycling Wear’s Marketing Manager. “The innovate and high
intensity format, and our shared passion for the bicycle made the partnership a no-brainer.” “This collaboration will allow us to grow through exposure to a new cycling format, as well as allowing us to get to
know a totally new audience,” Added Paola and Monica Santini “and represents the beginning of a fruitful partnership
that we hope will continue in the years to come. »